Revamped Trailhead Missoula’s underperforming flagship tee with a design that balanced trend and timelessness- recouping its full investment in under a month from its release.
I created a T-shirt design along with a 24×24 printed promotional canvas. The design’s strong, dynamic composition and vibrant color draw viewers in from a distance and invite closer inspection of its details.
I collaborated closely with Trailhead’s marketing and sales teams throughout each iteration, ensuring the design consistently aligned with their brand goals and identity. While granted full creative license, I prioritized collaboration, incorporating their feedback into the design’s development and form.
willgray.design@gmail.com
(406) 529-6369