Birdie Thatcher turned to me after difficulties with their prior designer, assigning me a fully illustrated map of Missoula’s Higgins Street, due in just two weeks for their upcoming farmers' market sale.
Birdie wanted their classy and stylized illustration to serve a navigational function- As birdie is located further along the main Missoula strip than most retail stores and customers faced difficulty finding it naturally. their store location is made apparent through its contextualization with other popular local landmarks seen on the map
Birdie also needed a banner for their market stand. The design blends the established illustrative style with clear, concise information to ensure strong visibility and legibility.
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