As Art Director for the American Marketing Association’s 2026 Case Competition, I led a bold, illustrative campaign aligned with MLB’s marketing strategy- capturing Gen Z attention, impressing judges, and securing a second-place finish out of 110 participating teams.
Built a vibrant illustration system to define personas, construct environments, and bring strategy to life.
I developed a range of infographics, app and web redesigns, in-app content, and social media assets to visualize actionable, real-world improvements that MLB could implement.
willgray.design@gmail.com
(406) 529-6369